August 9, 2013

I know tons of people that tend to think shitty things whenever they hear the word fashion. Things like this new “Hip Hop T-Shirt” from Kanye West‘s collaboration with A.P.C. certainly do not help change that perception.

You’re probably wondering what could be so special in a white tee to justify paying $120 bucks for it, and here’s the answer: absolutely nothing. Hell, I don’t live inside a little perfect bubble to not know the fact that this is the way this industry works, but sometimes it’s just too much.

I’m fully aware that you can find more expensive white tees (I’m looking at you and your $200 tee, Margiela) but the bigger problem here is that there’s actually people who swallow this kind of crap thinking they’re cool. We’ve got no one to blame but ourselves for the fact that some firms can get away with this shit.

Anyway, my point here is that even though we tend to come across stupid things like this from time to time, we still are in charge of what we purchase and how we spend our money. Remember that fashion does not equal style, and that you don’t have to spend a fortune to look good. Don’t make a fool out of yourself and please, if you’re going to spend some serious money, please don’t buy something this pathetic.

Until next time,


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