This is the menswear label of Nick Graham, founder fo Joe Boxer, who launched his eponymous label back in 2013. Sold exclusively online, their concept can be explained as “Post-Prep” which is a new view of modern menswear that, in their own words, consists of “a mix of two parts tradition, two parts attitude and one part pure fun.”
Nick Graham‘s offerings include ties, bowties, shirts and more accessories, all of them with an unique twist that aims to combine inspiration from British and American menswear. The result, as you can see from their collection, is one that covers the basics from preppy style while introducing a few refreshing details here and there.
The line aims to revolutionize the way men wear (and shop) in an era where men’s clothes are more and more relevant and guys everywhere are becoming more interested in the way they look.
Personally, finding new options from where to choose when it comes to clothes it’s always refreshing, specially when it’s companies like these that avoid traditional brick-and-mortar shops and embrace a digital experience, something that in the end translates in an easier shopping process and, perhaps more importantly, cheaper prices.
For now I’m very interested in what Nick Graham is bringing to the table; their funny, playful aura it’s a perfect fit for a younger crowd, and it’s a great example of how you can manage to dress up with nice clothes that stay away from a more “boring” air that might be associated with older men.
I really encourage you to check their Instagram profile, because whoever is running it is doing a hell of a job. I’m sure you’ll be able to appreciate their well-curated photos and also pick up some ideas for new outfits.
Until next time,